PPC Ads Reporting
Online Advertising

Mastering PPC: A Beginner’s Guide to Pay-Per-Click Advertising

Are you tired of playing hide and seek with your target audience? Want to jump to the front of the line and be seen by the right people at the right time? Then Pay-Per-Click (PPC) advertising is the right tool for you! 
By Keen Creative
Social Media Apps

Reasons to Hire an Agency for your Social Media

In today's digital age, social media management is no joke. With more than 55,000 social media job listings on LinkedIn, social media has become an important aspect for businesses of all sizes and industries.
By Keen Creative
Raster vs. Vector
Graphic Design

A Quick Guide to Raster and Vector Graphics

Raster and vector graphics each have pros and cons, and it is important to know which format is most appropriate for your project.
By Keen Creative
Web Maintenance
Website

Maintaining a Healthy WordPress Website: Tips and Tricks for Keeping Your Site in tip-top Shape

When it comes to maintaining a healthy WordPress website, there are a few key things to keep in mind.
By Keen Creative
Brand Strategy
Brand Strategy

KEEN’s 6 Core Values: The Key to our Success

KEEN is so much more than meeting deadlines, wicked designs, functional websites and optimized content.
By Keen Creative
Marketing Tools
Online Advertising

Budget-Friendly Boost: The Top Online Marketing Tools for Nonprofit Organizations

Could you imagine a world without the arts, without summer festivals (we ARE known as the festival city), or without the community groups and organizations who support our neighbourhoods in all ways imaginable? I don’t know about you, but I certainly can’t!
By Keen Creative
4 Colour Factors
Graphic Design

4 Factors to Consider When Choosing Brand Colours

The colours we use in design go much beyond simply picking our favourites. The colours used in all marketing materials, from logos to business cards, should be carefully selected to suit the brand’s needs. 
By Keen Creative
Web Audit
Website

Web Audit 101: Understanding Your Customers and Competitors

Dive into the exciting world of web auditing and get all the tools you need to conduct a comprehensive audit of your website.
By Keen Creative
Graphic Design

Typography 101: An Introduction to Type

Choosing a typeface is one of the most challenging steps of any design.
By Keen Creative